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SEO

SEO means Search Engine Optimization; which is achieving top ranking in searches in the popular search engines.

There are many routes to top rankings. Many of these can be very costly. The techniques used by O&A to achieve SEO do involve an initial investment; often without a continual monthly cost, and can produce long-lasting results.

SEO involves finding keywords related to your site's subject that are popular in online searches but have few competing Web pages. Web pages with these keywords will rise to the top of searches. This is "organic SEO." These keywords must also be placed in strategic regions of a Web page. Some areas of a Web page are of higher importance to search engines than other areas. Proper use of these strategic regions furthers the effectiveness of organic SEO.

SEO also involves structuring a Web site to enable search engines to easily index your information, on your Web page, and throughout your site. This requires knowing the amount of data to place in specific areas that search engines target; thus, making your Web site "search engine friendly."

Being both search engine optimized and search engine friendly are two sides of the coin necessary to reaching your target audience. These will make your site a success, but not without Internet marketing.

NAICS CODE: 541810 Advertising Agency Consulting Services

 

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